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Small Business: When your name isn't your nameKeywords: Small Business; Trademark; Service Mark; Intellectual Property; Trade Name. Just because you incorporated your business or filed a business certificate with your county clerk it doesn't mean that you have the exclusive right to use you business name or logo. Your business names, product names or other marks or logos which identify your business products and services must be properly researched to see if you are entitled to exclusive use of that name. We highly suggest that any mark be registered. Remember a product or business names identifies and differentiate your business or product from others. Some names are more protectable than others. The more unique a name, the less generic, the more protectable. A trademark search is a necessity to determine you right to exclusivity. The cost of the search is minimal compared to the cost of changing a name or paying damages for infringement.
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